The most important day in the history of the Morgan Wick Online Universe since the launch of Da Blog, and a day never to be matched in importance again.

The day has arrived that I knew would come ever since I launched the web site.

I have moved the web site from morganwick.freehostia.com to morganwick.com.

Morganwick.com will be the new home for all aspects of the Morgan Wick Online Universe, from the seemingly-stalled comic strip Sandsday to the 100 Greatest Movies Project to the street sign gallery to my sports projects. That includes Da Blog. Effective immediately, all blog posts will be hosted at morganwick.com, and the Blogspot account will stop updating. (Some dummy posts may start appearing next year.) Please update your bookmarks and RSS feeds to point to morganwick.com.

I've made my frustration with Blogger and Freehostia clear over the past several months. Blogger was clunky and prone to problems. Freehostia had a clunky file manager in IE, a frustrating FTP, and only one MySQL database on the free plan. Both of them, however, should be commended for getting me a head start in building the content that will now make the move to Morganwick.com. In fact, the problems with Freehostia have been sufficiently mitigated that I might be tempted to continue housing the new web site on Freehostia, especially since my ads pay for my domain but not my hosting.

However, that's only possible in the short term, and it's not really possible. I'm only allowed one MySQL database on Freehostia and it pretty much has to be used by my blogging platform; while the blogging platform is robust enough to handle a lot, I kinda need to at least have the freedom to create a second database for certain purposes. And as long as I'm moving to my own domain and moving up to paying for the hosting, I should get the best domain, hosting, and blogging services there are out there, and get the most bang for the buck for them.

For me, and for those particular fields, that means moving to Namecheap, Hostmonster, and Wordpress.

For most people, GoDaddy is the only domain registrar they've ever heard of. I decided very early on in the process of finding a domain registrar that I would not use GoDaddy. By all accounts, they're all T&A (literally), no substance (or customer service), and possibly the worst domain registrar on the Internet, used only by amateurs who watch TV to find an Internet domain registrar and don't really know what they're doing. Namecheap was one of the most commonly cited and praised names that came up in a search for good domain registrars. I found Hostmonster the same way I found Freehostia - by looking at sites that would compare hosting services side-by-side for me based on other people's reviews. Hostmonster came out on top on multiple such comparison sites despite some tight competition, especially since Wordpress didn't include a link to Hostmonster that I could use to support Wordpress, but did contain a link to Hostmonster's sister service Bluehost.

That might be the last time I mention either service. You don't need to know who I paid for the domain or who's hosting the site. It's my very own domain now. I mention them in case I ever have problems with either service, or in case I ever move from either and have to shut down the site while the move processes. If there's a quibble with Hostmonster, it's that they've been known to shut down sites without warning for violations of Terms of Service, which basically comes down to backing up the site and not getting the domain and hosting from the same place lest you become unable to leave.

Chances are if you've ever heard of any of the three services, you've heard of Wordpress. Even in the unlikely scenario you haven't heard of it, you've seen it. Adherents to Movable Type would proclaim its superiority, but by many accounts Wordpress is the best blogging platform on the Internet, and certainly the best free one. It's fitting that there are three major blogging platforms and they all appeal to different people. Blogger is the quickest, dirtiest way to start a blog if you don't want to pay any money and don't know anything about the Internet, especially if you want to start building something big. (Both Wordpress and Movable Type have hosting services using their infrastructure but Wordpress' functionality is extremely limited - ads aren't even allowed. Typepad is a pay service, which makes me wonder why anyone who could afford it wouldn't just start their own Movable Type site.)

Wordpress is the best service if you have your own hosting and don't want to pay, and Movable Type is best if you believe "you get what you pay for" and can afford to pay the price to get better than a volunteer effort - though depending on your philosophy on the Internet and your exact needs, Wordpress may still be best. (No less than the government of Great Britain uses Wordpress to host its site.) It may be ideal to take the path I took - build an audience on Blogger and take it to a self-hosted Wordpress site when it gets big enough.

Honestly, not only did I grow frustrated with Blogger over the years, I've started to distrust it a little; use of Blogger has started to throw up a red flag of amateurism for me, especially the use of variants of the default Minima template, which is used by some of my favorite blogs. The effect is mitigated with the use of templates that at least look original, and when people have their own domain it reminds me less that it's a Blogspot blog, but there's still that niggling feeling in the back of my mind that I can't shake while reading something like Awful Announcing: why aren't they at least using Wordpress?

I saw why Wordpress is so beloved shortly after starting experimenting with it. It was loaded with so many features that I could use. It wasn't so clunky as to eat the code I tried to feed into it (see: my first attempt at Da Countdown). Some of the problems surrounding draft posts, such as the matter of finding them if I stopped working on them and wanted to come back to them later (something that led me to start scheduling unfinished posts), as well as some of the patches Blogger tried to put on, such as the inaccurate post time for all unscheduled posts that led Blogger to tweak the posting settings, as well as some of the quirks of scheduled posts, aren't an issue with Wordpress, which has a "last saved draft" field allowing you to schedule a post without making it leave draft mode. And Wordpress' "pages" allows me to create my own, custom, "about me" page.

More important to you, Wordpress doesn't make it complicated to post a comment - you won't be tempted to post as "Anonymous" anymore when you wouldn't normally do so. Just fill out your name, e-mail, and if you have a web site a link to it, and you're all set. And because of the Akismet spam protection system you don't have to fill out a CAPTCHA anymore either, which is really more trouble than it's worth since it only protects against automated, not human, spam, and automated systems can easily crack it. (If your comment doesn't show up, don't panic; wait 24 hours to see if it shows up. After that, contact me with a copy of your comment; there is some anecdotal evidence of Akismet eating comments without the capability of accessing them, but if so it's so rare that on the thread I looked at, WordPress couldn't even reproduce it.) Tomorrow I'll launch the new MorganWick.com forums to complement the site and the comments, which I'll have more detail on then.

And perhaps most of all, Wordpress has a robust system of "categories", including the ability to make subcategories. Wordpress also has "tags" and my initial instinct was to make all of my labels tags, since that was what they seemed to resemble, and only make those labels that bore the most resemblance to subsites into categories, so I was a bit frustrated when Wordpress wanted to convert them all to categories by default without giving me a choice. But after reading up on the distinction between the two (it seeems tags are mostly a search engine helper) I decided that the way I use labels, it made the most sense to convert all labels into categories.

Because of my various interests, I always intended to create various subsites once I moved to morganwick.com to house my various projects in various fields. Because of that, because of the presence of subcategories, because of the decision to make Da Blog the front page of morganwick.com, and because of the intricities of the move itself, I have made several changes to the category structure, with virtually all categories affected:

• All categories are now properly capitalized.
• The "100 Greatest Movies Project" label is now a subcategory of "movies".
• "About Me" remains as-is but may, in the future, be split into multiple categories.
• "Advertising" is now a subcategory of "Web Site News". As I've said before, most important information about ads will now come via Twitter.
• "Astronomy" is now a subcategory of "Science".
• "Blog News" is now a subcategory of "Web Site News". The exact role of both "Blog News" and "Web Site News" given the merger of the two, the further splitting of the blog into subsites, and the role of Twitter, is undetermined at this point.
• Because not all formatting was preserved when importing all the old posts from Da Blog, and because comments will not be associated with any other comments you make going forward, the "Classic Da Blog" category will be extended to include all posts before last week, and will no longer be just a quick way to get Technorati to update correctly. (By the way, 5vjhdtuzmg.)
• "College Football Lineal Title", "College Football Schedule", and "College Football Rankings" are all now subcategories of "College Football".
• The just-launched new category "Constitution" is now a subcategory of "Politics", as are both the Democratic and Republican Platform Reviews.
• "Election 2008" is also now a subcategory of "Politics", and "Election 2008 Live Blog" is in turn a subcategory of "Election 2008".
• "Education Policy", "Foreign Affairs", and "Health Care", all categories used solely in the platform reviews, are now subcategories of "Politics".
• "General TV Business" is now just "TV Business". See below.
• "Human Nature" is now a subcategory of "Philosophy", two categories neither of which with very many posts.
• There is a new "Random Internet Discovery" subcategory of "Internet Adventures".
• "IRL" and "NASCAR" are now subcategories of "Auto racing".
• "Microsoft" is now a subcategory of "Computer geekery", two categories that may never be used again.
• "MLS" is now a subcategory of "Soccer".
• "News You Can Use" is now a subcategory of "My Comments on the News"; both its posts were members of that category already.
• "NFL Lineal Title" is now a subcategory of "NFL". "NFL Superpower Rankings" has been deleted, and all the posts it contained moved to "Superpower Rankings" which has been made a subcategory of "NFL".
• "Non-UFC MMA" has been renamed "MMA" and "UFC" has been made a subcategory of it.
• "Fantasy Football" is now a subcategory of "NFL".
• "Simulated CFB Playoff" is now "Golden Bowl Simulated CFB Playoff" and a subcategory of "College Football".
• "SNF Flex Scheduling Watch" is now a subcategory of "NFL".
• "Sports in general" is now simply "Sports" and all sports categories have been made subcategories of it, as have "Sports TV Business", "Sports TV Graphics" and "Sports Watcher". "NFL" and "College football" are now subcategories of a new "Football" category, and "NBA", "College basketball" and "WNBA" are now subcategories of a new "Basketball" category. All my sports posts are available at sports.morganwick.com, as are the old Morgan Wick Sports features.
• "TV Upfronts" is now a subcategory of "TV Business".
• "Webcomic news" is now "Sandsday", a subcategory of itself, and a subcategory of "Web site news". (To clarify: "Web site news" now contains a subcategory "Webcomic news", which contains a subcategory "Sandsday", which contains all the old "Webcomic news" posts.)
• "Webcomics" is now hosted at webcomics.morganwick.com and is loaded with new features, including an index to reviews, tags for each webcomic mentioned in a post, new categories for full-fledged reviews and reviews of webcomics blogs, a new "Webcomics' Identity Crisis" category for both the series itself and the ongoing blog thereof, and an index to said series, with potentially more features to come.

In addition, all web site features have new addresses, and may not be immediately accessible:

• morganwick.freehostia.com/greatestmovies (the Greatest Movies Project) is now at greatestmovies.morganwick.com.
• morganwick.freehostia.com/sports (Morgan Wick Sports) is now at sports.morganwick.com. It may be a while before this section of the site returns to full functionality, and when it does everything will be at a new URL. Watch the Twitter feed to find out when everything is restored, and where to find it.
• morganwick.freehostia.com/streetsigns (the Street Sign Gallery) is now at www.morganwick.com/streetsigns.
• morganwick.freehostia.com/webcomic (Sandsday) is now at sandsday.morganwick.com. I'm still trying to translate the PHP from PHP 4 to PHP 5, so it won't be linked to there until then.

For the time being, the Premier ad is being shut down, as it doesn't translate easily to the new site. morganwick.blogspot.com and morganwick.freehostia.com will remain up, but not maintained; in a year my Freehostia account will lapse and that site will no longer work.

It's a new day on MorganWick.com. Let's go boldly forward into the future.

OOTS 672: Not a montage, but the next best thing.

(From The Order of the Stick. Click for full-sized metaplanets. Despite the title, this is part of the "monthly" OOTS post series.)

Important note: Comments are turned off for this post until the site reboot goes through. You'll have plenty of time to leave your comments after that.

I already had only a vague idea where OOTS would go entering the next book.

The one thing that seemed certain was that the OOTS was headed for its next showdown with Team Evil at Girard's Gate, and the OOTS is certainly headed there. Team Evil is busy at the moment tracking down Xykon's phylactery, and opinions are divided as to whether it's to hasten their departure (as suggested by Xykon's "as soon as we find it we're leaving!" rhetoric), or delay it (as suggested by the fact that from Team Evil's perspective, the phylactery could be "who the hell knows where!"). I'm in the "hasten" camp (though I don't have that many allies on the forums), especially since the OOTS is already ahead of Team Evil on the road to Girard's Gate by a good margin, and would only get further ahead by any delays to Team Evil. For Team Evil to need to be delayed, we'd need the OOTS to be delayed as well.

If anything delays the OOTS it's dramatic considerations: it makes the most sense for the showdown for Girard's Gate to be the big climactic showdown at the end of the book. That means any other adventures the OOTS might have on the Western continent - presumably, ones performed en route to Girard's Gate - must in any case occur before reaching the gate (unless getting off the Western continent in the book after next is an issue... more on that later). Clearly something is likely to happen to delay the OOTS, and even if they spend some siesta time in Sandsedge (and Books 2 and 3 have both opened with slow periods in towns, and Book 4 opened with a slow period in Heaven) that's not likely to actually be very long in in-comic time. That means one of two things: something happens to them in the desert that delays them, probably substantially, like more bandits, or something happens to sidetrack them entirely, something that at least seems more important than outracing Team Evil to Girard's Gate.

What would be more important than making it to Girard's Gate as fast as possible? A visit to the Western continent means a potential trek through Elven lands, so Vaarsuvius might want to catch back up with his people, but there is no evidence that V wants to return there, that she'd be accepted there, or that the plot would have any reason for her to return there. (Unless Pompey is waiting there...) If anything of that sort happens, it might be during the march off the continent in the next book.

More likely would be Haley's quest to free her father, floating in the background of her character since we first learned of his capture (134?) This book has seen confirmation of the fact that Ian Starshine's captor is indeed on the Western continent, and while the greedy side of Haley's character had already been weakened by her Resistance experience, Celia's "deal" with the Thieves Guild would completely ruin any hope she might normally have of collecting enough money to free her father. What's more, Haley just told Elan the whole story. Plots for one book are usually well-laid-down in the background of the previous book; even in Book 3, which mostly tied up most of the plots from all the previous books, there was still plenty of foreshadowing of the Kubota subplot, if not for its larger irrelevance. Haley terminated Celia's deal on her way out of the Thieves Guild HQ, but as it had paid off absolutely zilch at that point, if you don't think it's coming back to haunt her later you haven't been reading stories very long (or at least you don't visit TV Tropes). A likely scenario would involve the Thieves Guild tracking down Haley in the desert and battling the OOTS, which could leave Haley with a problem only she and Elan can solve.

That problem, though, could really stress-test their relationship (and not just their joint one with the OOTS). It's almost taken as given on the OOTS forums that "Lord Tyrinar", the man holding Haley's father captive, is in fact himself the tyrannical father of Elan and Nale (watch that crest!). What sorts of hilarity might ensue from the complex interplay between Haley, Ian, Tyrinar, Elan, and Nale? One suggestion comes in this comic, which seems to imply that Elan did not exactly tell the truth, the whole truth, and nothing but the truth about Therkla to Haley. We do know Haley knows that there was a "ninja chick who had a crush on him, then died", but it's clear that Elan didn't entirely hold to his commitment to honesty he gives in flashback in the same strip. Did Haley not quite succeed in making sure Elan didn't "hate" her for her secret backstory (parts of which are, it's clear to me, being hidden from us for a reason), or had Elan already decided to go ahead and set up future "entertaining dramatic conflict", only in a sneaky way? (These two are perfect for each other!)

(It's only on later re-reading that I realize Elan could have just as easily been referring to Crystal, not Therkla. That could STILL lead to dramatic tension later, though, as it's not clear exactly how relevant Haley found the personal aspect of her rivalry with Crystal, meaning it could be Elan's turn to learn an incomplete version for dramatic purposes.)

Team Evil is more likely to be delayed by Hinjo's elven allies than by Xykon's phylactery. Xykon and Redcloak are under attack seemingly on all fronts: there's the unified Resistance Haley left behind, there's the elves that are meeting with them, and there's the prisoners O-Chul inspired. Between that and Xykon's demand to leave the instant his phylactery is recovered, Redcloak's planned goblin state is teetering on the edge of the abyss. And yet there's also plenty of potential for conflict between these various groups and with the Sapphire Guard once they make their return. In the absence of Team Evil there may only be a power vacuum and civil war in Azure City. And what if Xykon, kept in town by the phylactery, is forced to leave prematurely by the forces allied against him, meaning the elves made the situation worse instead of better?

Which brings us to what will happen at the gate itself. Roy is doing a lot of on-panel plotting here of exactly how the battle is going to go, and anyone with an understanding of dramatic conventions must realize those plans are almost bound to get thrown out the window the instant the battle begins. Xykon will already be at the gate, or something else will happen to muck up the waterworks in a way that renders Roy's planning almost null and void. Not that we won't see his disrupting attack he learned from his grandfather, but we probably won't even see much of an opportunity for pre-battle preparations, and Belkar's much-prophesied demise will happen in a much different way than Roy envisions.

The most likely candidate for that to happen would come from the IFCC, and their various designs on the gate. Although it's intentionally vague, the IFCC seem to be setting the Linear Guild in position ahead of everyone else at the gate itself, beating both the OOTS and Team Evil there in the process. That seems to jive with Nale's original plan, but that would mean Nale would miss out on the whole Tyrinar business, implying maybe there's not a familial relation involved there after all. Unless the Tyrinar business comes after the battle for Girard's Gate, in the sixth book before the OOTS leaves the Western continent... But the IFCC also want "conflict. Destructive unnecessary conflict", and they could decide that "moving their pawns into position" means creating conflict that prevents the OOTS from reaching Girard's Gate too soon, and that could mean an alliance with Nale's father. Besides, the IFCC's real focal point for their plotting as far as the gate is concerned, it's fairly heavily implied, centers on V, and the 45 minutes of V's soul they have.

Which brings us to the absolute bombshell towards the end of this strip that pretty much completely destroys any ideas the people on the forum had regarding the future course of the entire rest of the strip. It turns out that no one - not Redcloak, not Xykon, not the IFCC, not the Linear Guild, not the OOTS, not the Sapphire Guard - may have any idea what the gates are really protecting, that there are some things that the gods may have held back even from the Order of the Scribble (or, alternately, that they held back), things that, at this point, only Vaarsuvius knows. Once again, I preface this by saying I haven't read the prequel books and whatever implications they may have on all this, but it's possible that, if the whole notion of the Snarl is so completely different from what we have been led to believe, Redcloak's plan is horribly flawed at its core (and it's entirely possible for it to be a complete success as far as what he and the Dark One need to do, and still totally backfire) and virtually the entirety of the main plot of OOTS is, as the IFCC would put it, "destructive unnecessary conflict", this time semi-unintentionally engineered by the gods. And what is this planet within the planet, anyway? Please don't spring a Planet of the Apes ending on us and tell us "it's our earth!"

(It's doubtful the Order of the Scribble didn't know this, incidentally, because they would have had at least as much contact with the rifts as Blackwing did, and at the very least, if they never did know it leaves open the question of what exactly happened to Mijung. In fact this could be fodder for another entire OOTS post in itself, reinterpreting the Crayons of Time series and pretty much everything I wrote in my post on the non-interference clause, which may have been adopted for very different reasons than we'd been led to believe. And suddenly the "MitD is an aspect of the Snarl" theory becomes a lot more plausible... because it doesn't become incompatible with any other theories. Also note that I've only offered one theory; others include the notion that the Snarl has somehow "de-snarled", that the Snarl didn't destroy everything it touched as suggested but instead incorporated it into this new world, that the gates actually changed the Snarl's nature, and even that the world Blackwing saw was the OOTS world itself. Considering the popularity of these, not even V may fully grasp the implications, but what will it mean when the IFCC cashes in?)

Congratulations, Rich Burlew. You've done what, when it came to your strip, might have seemed impossible. You've rendered us totally clueless. We may need this three-week break between books as much as you do. And given how many other groups are in different situations at the end of this book, it's either telling of how tight-lipped you're getting about future plot turns, or just surprising, that you didn't end this book with a full-scale montage like the others.

Random Internet Discovery of the Week and a prelude to a series of posts a year away

See, now, this was the sort of thing I had in mind when StumbleUpon allowed me to bring more specific criteria to the RID! I may have to refer back to this when it comes time to run a related series next year. And that series is hinted at in the new label.

Important notice: Any comments left between now and the launch of the new site will not survive the launch of the new site. We are that close to launching the new site.

How LeBron salvaged Kobe's reputation

I was originally saving this post for the big relaunch of the site, when I would have a week of exciting, interesting posts. Various factors have been continually pushing that back much further than I ever intended. But the relaunch should go through next weekend, sometime between the 15th and 17th, as I'm very close to taking care of both those factors and the last few tweaks needed before relaunching the site.

In the interim, in our 24/7, hypermedia world, we've already forgotten and moved on from the LeBron dunk story. The word came out that Nike suppressed the tape of LeBron being dunked on by a college journeyman, we all laid shame on Nike and LeBron, crappy, Zapruder-like tape came out and we all ridiculed Nike and LeBron some more, saying we would have seen the footage and forgotten about it if LeBron had just let the tape go... and then we forgot about it.

But I think that, in the big picture, LeBron James, in the space of a few months, has done more to salvage the reputation of Kobe Bryant than anything Bryant himself could have ever done.

LeBron was supposed to be the good guy. He was supposed to be the guy who helped his teammates, didn't get into legal trouble, came from Akron and helped the local small-market team to an NBA title. He was supposed to be everything big-market, me-me-me Kobe wasn't. Kobe was a petulant individualist who was accused of sexual assault in Colorado and was poison to team chemistry, ultimately driving out Shaq and demanding to have the Lakers to himself, to carry a team on his own shoulders. The hopes of NBA purists rested on LeBron to give Kobe what for.

But three things have happened to completely reverse the roles. In reverse order: One, the LeBron dunk controversy. Two, Kobe DID carry a championship team by himself. And three, LeBron's reaction to losing the Eastern Conference Finals, refusing to shake hands or address the media.

Bracketing Kobe's title win were two events that create a new narrative of LeBron James. The dunk controversy in particular makes LeBron come off as a carefully crafted persona, too perfect, a fake, a creation of Nike. (After a shorter career with fewer titles, LeBron is more visible in Nike ad campaigns than Kobe.) Getting dunked on may have seemed harmless, but it didn't fit the Nike storyline of perfection, so Nike tried to erase it from the narrative and in the process exposed the true LeBron. Kobe Bryant, by contrast, is human, and (unlike LeBron) lets his human foibles come through. Kobe is one of us, what we would be like if we had Kobe's talent. According to this narrative, LeBron couldn't handle losing the Eastern Conference Finals because it didn't fit into The Plan as laid out by Nike, which says that LeBron must always find success.

We may end up seeing Kobe's career from 2004 to 2008 very differently than we did at the time. We may see it as the struggles of a tortured man to find his individuality and find fulfillment, struggling to balance the demands of NBA stardom with his own needs and desires. Finally he managed to find the magical combination that could lead him to the title he could claim as his own. As for LeBron, probably the only way he can even hope to kill the narrative, the only way he can go back to being Michael Jordan instead of Tim Tebow, is to stay in Cleveland, or at least move to another mid-sized market. If he moves to New York, the Clippers, or even Portland (capital of the Nike empire), all moves that would be driven by Nike's marketability needs more than anything else, I'm going to start calling him LeNike or LeSwoosh.

Random Internet Discovery of the Week

Now this is why I was optimistic about the changes in StumbleUpon getting me better RIDs! I think this is the second time in RID history I've been delivered to something I was already familiar with. This version is more current, but if only the poses weren't so generic...

Random Internet Discovery of the Week

Okay, this is a little creepy. Are you absolutely desperate to talk to a real person, you absolutely can't stand going through automated menus, even if it means having to talk in Spanish? This list is for you! If there are people so desperate that this list is useful to them, it makes me wonder why ANYone would have an automated menu...

Baseball's image problem

Maury Brown is one of the most trusted online sports journalists - it seems demeaning to call him a "blogger" - for his Business of Sports Network, especially The Biz of Baseball. I felt moved to comment on a recent post examining 10 problems baseball faces in marketing its stars, mostly ones out of its control. I wouldn't ordinarily put it here, but I apparently ran up against a mysterious, unadvertised character limit, so here it is. This reads significantly different from a normal blog post because it originated as a comment, but nonetheless touches on residual racism, Doonesbury, ESPN (and the problems thereof), Jackie Robinson, Ball Four, Black Power, the Simpson trial, Barack Obama (race comes up a lot here doesn't it?), and just about everything surrounding the game of baseball today, big and small. I mostly wanted to get up my responses to Brown's second, third, and eighth concerns.

Now You See Me, Now You Don’t –. One of baseball’s biggest problems isn’t about efforts by the league or the MLBPA to market its players, but rather how the players move on and off camera. Consider: with the exception of pitchers, players are shown during their at bats (3-6 times a game), on the base paths, or when a ball is hit to them on defense. There is no sustained face time. Whereas in the NBA, a player may be on the court for most, if not all of an entire game, baseball’s stars are only seen in a limited fashion. Baseball’s dynamic makes showing star players on camera continually nearly impossible.

The whole "athlete face time" argument makes less sense in a post-ESPN era. Also, this is a problem that has always affected baseball and always will affect baseball, and it didn't seem to negatively affect the players of the past.

Lack of College Baseball Coverage – One of the biggest reasons the NFL and NBA does well in marketing their players has to do with young talent being covered on television while being part of NCAA Football or Basketball. For example, ESPN alone will show 300 college football games across their various platforms during the 2009 football season. Given that the transition from college to the pros for NFL and NBA players is a far shorter trek than most college baseball players that often times find themselves in development systems before ever making it to the majors, fans have been following many college football and basketball players for years before they enter the NFL or NBA. When you throw in that college baseball has only the College World Series as its national television platform, it’s difficult for MLB to market its young stars on the level that the NFL and NBA do

This has been a problem since cable TV and ESPN caught on, providing more college football and basketball coverage than ever before (that by far the biggest basketball stars to that point in the 80s were the two star players in the famous 1979 game that started the rise of March Madness is probably no accident), and didn't seem to hurt the 90s stars too much, but it may be changing. The ratings for the College World Series Finals were comparable to the Women's Final Four, suggesting ESPN should give it coverage comparable to women's basketball. Sure enough, the SEC conference championships will be shown on an ESPN network as part of the new SEC-ESPN agreement. Still, a lot of people jump straight from high school to the pros, and unlike in basketball, always have and in very large numbers, so more college baseball alone isn't enough.

But you point to what may be the real answer, which is that the minor leagues (especially AAA) really need (or at least deserve) a LOT more coverage. Basically, the extent of minor league coverage right now is the World-vs.-US game, the AAA all-star game, and the IL-vs.-PCL championship (not, to my knowledge, the individual league championships), all on ESPN2. Minor league teams tend to be in smaller markets but the smallest AAA market (Colorado Springs) is still top 100; the bigger problem is that players jump to MLB the instant they get good enough. College football and basketball have the fandom aspect as well as the "before they were pros" aspect, which the two problems I just mentioned make difficult; the best approach may be for major league teams' fans to also become fans of their AAA teams, which is made easier by the close proximity many of those teams have to their parent teams.

I think MLB Network is really dropping the ball on this one; the metaphor with the former NFL Europe and NBDL isn't really appropriate because of the different role each plays, but even NFL Network and NBATV respectively either had or have shown regular games from each, which MLBN isn't doing to my knowledge, and minor league baseball has a lot more tradition and a lot more central role!

Wall St. Ad Execs Yet to Tap Minority Stars – Baseball can rightfully say that it has the most player diversity starting in games than any other US pro sports league. Some of MLB’s biggest stars are Latinos or from the Far East. The problem is television ad execs have yet to see the full potential of such players. A good example is Albert Pujols, someone that should translate well to the camera, but has not been used as a pitchman. Others include Ichiro Suzuki and David Ortiz. In terms of Far East athletes, maybe ad execs figure Yao Ming is enough. As for the Latin players, it seems a vast demographic isn’t being fully tapped.

THIS IS COMPLETELY INDEFENSIBLE. Michael Jordan and Tiger Woods (I don't count Ali because he probably became too controversial after changing his name and especially dodging the draft) have shown black athletes can have crossover appeal to whites; I see no reason Latinos and Asians should be any different. Asians are especially mystifying to me since they're the richest non-white racial group.

What it'll probably take to change that is the Latino or Asian Jordan or Woods; on the Asian front, both Ichiro and Yao have suffered by being on mediocre teams instead of even contending for championships (Ichiro in 2001 aside, but even he didn't make the World Series). Pujols SHOULD be the Latino Jordan or Woods; he's dominant enough (and I think if he wins the Triple Crown and businesses don't leap all over him I'm just going to throw up my hands and give up) and has the rings (well, ring... well, he's won the NL, I forget how far he's really gotten). It's even less defensible because Oscar De La Hoya might actually be close to, if not a Latino Jordan or Woods, at least a Latino Shaq or Brady. Brown's fourth point is that baseball hasn't had a transcendent player like Jordan or Woods in this decade, with only Derek Jeter coming close and Barry Bonds derailed by steroids allegations. I'd hate to think the only reason Pujols isn't that player is latent racism. Fortunately, it probably isn't. See below.

“Tradition” vs “Flash” – From a younger demo perspective, baseball has lost its luster, in large part due to the ascension of Michael Jordan. Baseball is touted as having a “long and prestigious tradition” which doesn’t exactly compete well with the high-energy tempo of the NBA, NFL, and NHL. As one scribe wrote, baseball is a game of calm, punctuated by extreme action. That sounds great… if you’re older. In an era where kids are looking for ultra-stimulus, baseball’s pace is lost in translation. When 18-34s have the lion’s share of discretionary income, baseball isn’t the first stop for some corporations with a young demo appeal when looking to advertise.

Complaints about the game's pace are as old as the game itself; in fact there's an old Doonesbury from the 70s that makes that joke. This always ends up coming around in circles ("Well, football has short bursts of action too!"). I personally don't find balls and strikes boring, in part because you never know when it's going to result in action (and until I wrote this comment I hadn't thought to look here for the source of baseball's-too-slow complaints and found them completely mystifying). There is the new aspect here that today's youth has lower attention spans than ever before. (By the way, I'm only 21.)

Waiting For Barkley – In terms of studio shows surrounding games, baseball lags woefully behind most of its Big-4 counterparts. There is no “Howie” or “Terry”, or “Barkley”. FOX has dropped their pre-game show, which leaves TBS. And while Cal Ripken and Dennis Eckersley have made a go of it, they haven’t been able to exude the personality that other pre and post-game shows have had to offer. The solution, or at least an attempt at it? TBS has brought in David Wells.

This is the problem with ESPN in a nutshell. Sunday Night Baseball should feel really special each week and it really doesn't. ESPN should really think about getting a special crew for Baseball Tonight on Sunday nights and try and get some splash and dash there. (John Kruk? Please.) If it's needed to increase their motivation, maybe they should give up either the Monday/Wednesday games, or the Sunday night games, to another network like TBS. If the Sunday night games are the only games its network has, like with TNT and the NBA, they'll feel more special and there will be more motivation to put on an "Inside the NBA" type show.

TBS' Sunday Afternoon games are a joke and INCREDIBLY buried against NASCAR and golf, not to mention their own inconsistency of start time (really bad on the West Coast), picking behind ESPN, and TBS' lack of punctuality in announcing the games during the season. (I've gotten the impression TBS doesn't announce the game for flex weeks until the FRIDAY BEFORE IT'S PLAYED!) Don't look to that package to be a savior. As far as most baseball fans are concerned, it's Fox and ESPN all season and TBS comes out of nowhere during the postseason. When the contract comes up for renewal, either TBS will steal a package from ESPN or ESPN will take the postseason back from TBS.

Just Let Me Know When It Begins and Ends – Baseball finally got with the picture and realized that by putting World Series games on late Eastern Time, they were potentially losing a generation of baseball fans as kids hit the sack long before games would end. But, baseball’s a game that ends when it ends, as opposed to being controlled by the clock, that makes it difficult for fringe fans to get into when there are competing interests in hundreds of channels to switch to, and video games to play. Another issue that baseball faces – and only NASCAR seems to butt up against – has to due with delay of game due to weather. When a game starts, nothing kills your captive fan base off like a rain delay. Worse are games that are scheduled and postponed due to rain or snow. With families becoming intensely schedule driven, they want to know when the game is on, and when it ends.

How many games that don't go extra innings or are rain delayed last more than four hours? Again, this is a problem that always has and always will afflict baseball. While there are more demands on people's time than ever before, and extra-inning baseball games go longer than OT games in any sport save hockey, in order for this to be a marketability issue it would have to show up in the ratings.

MLB’s Image Problem – There’s the obvious (PED culture) and, the not so obvious (chewing tobacco) when it comes to baseball’s image. Would Manny Ramirez be more marketable if he hadn’t been suspended for PEDs? There’s a case to be made there. And, while it’s legal, few, if any, find a close up of a player with a mouthful of chaw spitting a stream of black tobacco drool appealing. Think Gillette would keep a player like Jeter in their ad campaigns if he chewed?

This is probably the big one. No one thinks Pujols is using steroids... but then, we said the same thing about Alex Rodriguez. MLB's only hope here is for other leagues (especially the NFL) to be similarly chastized for PEDs, but it's a bigger issue in purity-obsessed baseball than in musclebound, depraved, violence-driven football. The alternative? Well, the younger generation of fans (such as they are) don't seem as concerned about the whole thing... I doubt most people even notice baseball players chewing, and it's dumb enough that if baseball players basically refuse to stop chewing it points to deeper baseball-cultural issues that Brown doesn't go into here dating back to Ball Four.

Brown's ninth point is the idea that baseball is for old fogies, and I didn't have much to say about it. His last point ties back into the point of the white eyes in the halls of big business. Remember when I said that it's now proven that blacks can appeal to whites? This is why baseball isn't benefiting from that.

The Declining Interest By African-Americans in Baseball – Whether it has been the rise in the NBA’s popularity due to the Jordan factor; the continued diversity growth in international players; the fact that on average, players can jump to the professional ranks faster in the NBA and NFL, or other factors, there has been a steady decline in the number of African-Americans playing baseball. MLB, late in proactively dealing with this issue, has been pushing the Reviving Baseball in Inner Cities (RBI) program, and working to highlight players such as Curtis Granderson in the latest This is Beyond Baseball ad campaign. But, the damage has been done, and now baseball is digging out from the hole.

Jackie Robinson was a big deal because baseball essentially ruled the sports landscape. But then the 60s and 70s happened, and by the 90s I don't know if black interest in basketball was caused by Jordan or created him - the biggest white superstar after Larry Bird and Bill Laimbeer, who won all their titles before Jordan's first, was John Stockton. (Certainly I don't see many blacks jumping to golf because of Tiger Woods. The stench of whiteness and richness still follows it.) Basketball has really colonized urban playgrounds, especially since it takes up less space than a baseball field.

And then you see what's happening in the South where great young black athletes in more rural areas are seeing college football as a better test of their skills than baseball, probably thanks in part to the tradition of the SEC compared to a lack of real stars (of any kind) created by the Braves during their TBS/AL East-winning heyday. Most black stars, like Ken Griffey Jr., Barry Bonds, or Ryan Howard, tend to go to northern, big markets (it's too bad Griffey was injury-plagued in Cincinatti; Seattle and Pittsburgh may not be that big, or exactly surrounded by urbanity, but they're far from the South where the rural blacks are). Even one of the Big Three markets with their large black populations wouldn't drag rural blacks away from football. (Another reason blacks aren't being drawn to golf after Tiger Woods: golf courses are best suited to rural areas, and the skill set of southern, rural blacks tends to involve speed and athleticism, while the only physical skill golf uses is strength.)

I suspect - though I doubt it's really been studied or floated that much by others - that during the Black Power movement baseball became associated with The Man, especially as the other major human sport of the time, boxing, saw a black icon (and a Black Power icon to boot) emerge in Muhammad Ali that insulated it from being overly associated with whites. (Football was similarly insulated by stars like Jim Brown and OJ Simpson. Basketball wasn't yet a major sport but it was already being colonized by blacks like Bill Russell, which I suspect led to it being claimed by, for lack of a better word, blackkind as their own. Baseball still had some black stars, but most of them were old fogies with Negro League experience, which probably netted them the Uncle Tom label; Frank Robinson is the only black star of the 70s that comes to mind. Spillover popularity from Ali gave rise to such dominant black fighters as Tyson and Holyfield during the 80s and 90s but boxing retreated to PPV, split into gazillions of different organizations, saw the dominant Tyson go batshit insane, and started dying a slow, painful death.)

Another problem might be that blacks don't just blindly support their own the way whites got to thinking during the Simpson trial, and decided to distance themselves from the way Bonds handled the steroid allegations. (I'm sure some, perhaps many if not most, supported him, but was it really inspiring new people to enter that quagmire?) Which really brings us back to the whole steroids issue.

In my view, baseball's problems have less to do with the structural issues that haven't really gone away, and MUCH more to do with the steroids scandal. It may be a problem mostly with the old fogies, but it's the old fogies in charge on Madison Avenue. If they won't get with the program, and the image problem caused by PEDs is as hard to shake with them as it appears, baseball's only hope for becoming "hip" again may lie in Barack Obama's White Sox fandom... pray for a White Sox-Cardinals World Series?

My (belated) thoughts on the Erin Andrews Peep Show

I hate the sports blogosphere's obsession with Erin Andrews. I think it's cheap and trashy and shows an objectification of women and that Andrews doesn't even look that great.

But guys, stand firm on your principles.

I've heard that several sports bloggers have called out the rest of the blogosphere for hypocrisy for criticizing the "EAPS" while making much of their traffic off pictures of Andrews.

I don't have a problem with making a distinction between an "acceptable" form of leering and "unacceptable" forms. That's probably going to be the second thing in a month that makes me run the risk of being flamed by feminists, but the fact is that men leering at hot chicks is as old as time, as is limits on it. That distinction, really, is everywhere in our society. As far as I'm concerned you can do whatever you want on the "right" side of the line as long as you stay on the "right" side of the line.

In fact, I'm going to go further. If I were in the position of a sports blogger who liked posting pictures of Erin Andrews, I would not have come to the sudden, shocking (SHOCKING) realization that this is WRONG and pulled back on the EA exploitation like, say, Fang's Bites did. No, I'd keep up the EA parade at the same pace I always did.

If you're going to decide it's wrong to exploit male lust for hot chicks for hits, regardless of whether or not the object is okay with it as Andrews has been, then be consistent with it and maintain the policy all along. (As I do. I prefer my site to be porn for the mind. Hey, maybe that'll be my tagline when the site relaunches: "Porn for the Mind". I'll get more hits than I otherwise would, certainly. Eh, maybe I'll stick with "Ideas every day". Even though I don't post every day.) But you can object to Andrews being exploited in the wrong way and still continue to exploit her in the right way if you feel it's okay. (Not that I'm precluding a legitimate change of heart here, of course.) All you have to do is make clear that you and your readers know where the line is and not to cross it.

Random Internet Discovery of the Week

In what may be my last (real) post before the reboot, I bring you... South Park.

@trent_reznor's plan for turning indie music into webcomics!

New label time. I once had fantasies of becoming a musician, but I can't come up with an original beat to save my life, my voice sounds horrible recorded, and, like most of my fantasies, I liked the fame and impact more than I liked the actual, you know, work. Certainly I might have never had a chance to break out within a year of recording a short demo tape like I fantasized, at least not without getting a gig on American Idol, and I'd probably be the guy you laughed at on the audition shows anyway.

But that fantasy is at least a little closer to the reach of musicians today, thanks to that great invention that will define the next millennium or at least the next century, the Internet. Which brings me to Nine Inch Nails' Trent Reznor's thoughts on how aspiring musicians can take advantage of the Internet to break in to at least a limited extent.

Trent's advice in a nutshell: Forget about making any money off your records. Give it all away for free. Put your music on iTunes just to get the iTunes audience, but base your revenue model off selling tchotshkes like T-shirts and other premium content. Basically, the typical webcomics model.

Huh? Evidently Reznor needs to be introduced to Scott McCloud's 2001 theory that all the music industry needed to do was lower prices to the point that it would become too inconvenient to pirate to justify the savings. In other words, it's not strictly necessary to give everything away for free, just really, really cheap. "Ah, but that was just McCloud's attempt to justify his micropayments obsession..." Really? Then why did Xaviar Xerexes recently espouse essentially the same philosophy without noticing it even when I pointed it out to him? Besides, while micropayments have by and large been a complete failure, music in the form of iTunes has been one of the few places where it's worked.

Look, I know a lot of people don't like iTunes for loading down its music with DRM, but that just means there's an opening in the market for someone to come along and try and create an iTunes killer that sells music at iTunes prices or maybe even slightly higher but without DRM. Take a YouTube-like zeal to wiping out pirated music and you just might create a service that, eventually, one of the big boys decides they should move to to reach out to the people who have run away from iTunes to get a DRM-free experience. In the meantime it becomes the hub for music that hasn't sold out to The Man - and those musicians get to make at least a trickle of money off the music itself. Is the lower exposure worth it? I don't know, but I'm sure it is for some.

I don't like the notion of webcomiceers as glorified T-shirt salesmen and I'm not any more happy with the same notion as applied to indie rockers. The difference is, in the latter case, it's not necessary.