"Earth Hour" figures to be a complete fiasco

First, there's the fact that I only just heard about it... and it's tonight (link courtesy Awful Announcing). That's especially bad when you consider this is the second year they're doing this.

Then there's the fact that it runs right up against the NCAAs in pretty much all the United States, prompting AA to ask, "could they...have picked a worse time of the year to decide to do this?" Um, no... I'm pretty sure Super Bowl Sunday would have been far worse. Still, does the WWF have anyone who lives in the United States? Who would have at least an idea of when the games are on?