How was it possible that despite a far less compelling matchup than last year, including the until-recently laughable Arizona Cardinals, the Super Bowl still drew a bigger audience than last year?
Amidst people crowing "when it's the Super Bowl the teams are irrelevant", I was wondering why more attention wasn't paid to the surprisingly large female audience - which seemed to explain the large audience but gave me more questions than answers. Where did all these women come from all of a sudden?
I may have a partial answer, at least. (Courtesy Fang's Bites.)