So today I finish off a box of Frosted Mini-Wheats and I happen to notice the giveaway on the back of the box.
As a tie-in for the Star Trek movie, it allows you to send in for a "Starfleet T-shirt" so you can look like you're on the Starship Enterprise. The shirts are available in blue or red.
"For just nine tokens, or one token plus $9.99, you can own the original red shirt! Wait, where are you going? How come we're selling out in blue but haven't sold a single one in red?"