Very interesting. (To me at least.)

I noticed that the logo on at least the first couple of FSN college football broadcasts included a new logo... and regionalized games were shown as "FS Arizona" or "FS Big 12".

Now it seems that the Oklahoma City Thunder will play on a renaming of FSN Southwest to... "FS Oklahoma". Not FSN Oklahoma. Just plain FS Oklahoma.

I smell similar changes coming to other markets and maybe even the linewide update of FSN graphics I didn't think was strictly implied, or necessarily possible.